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Watershed carwash café
Creating an identity for a carwash that wanted to bring the café part of the equation up a notch, without sacrificing the core of the business, led to the lip-smacking car icon. Watershed carwash café has since become a very successful and expanding franchise. Fresh use of type and colour is carried through collateral and signage. The icon is immediate in the recall of this brand by customers, creating a clear distinction from competitors in a tight market.
Other work
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RCSA annual report
Annual reports are the opportunity to push the established look of an organisation beyond the […]
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Yoplait Squeezie packaging
Distilling and presenting the most important elements in a consumer friendly design, we organised and […]
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125 Years of the MAV
Opening up the safe revealed the treasures of the Municipal Association of Victoria. The maps, […]
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Australian Ballet Bodytorque
This program to engage supporters of the Australian Ballet, uses mesmerising images of the dancers […]
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