Creating an identity for a carwash that wanted to bring the café part of the equation up a notch, without sacrificing the core of the business, led to the lip-smacking car icon. Watershed carwash café has since become a very successful and expanding franchise. Fresh use of type and colour is carried through collateral and signage. The icon is immediate in the recall of this brand by customers, creating a clear distinction from competitors in a tight market.
A defined and distinctive style was developed for the packaging of this range of hair […]
VIEW PROJECTThis healthy snack in a 6-pack reinvents its look to bring the excitement of a […]
VIEW PROJECTThe mid-teen, street and surf group are a fussy, fussy bunch. To simply call this […]
VIEW PROJECTA strong, vital image for a sports-oriented chiropractic organisation.
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