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Watershed carwash café
Creating an identity for a carwash that wanted to bring the café part of the equation up a notch, without sacrificing the core of the business, led to the lip-smacking car icon. Watershed carwash café has since become a very successful and expanding franchise. Fresh use of type and colour is carried through collateral and signage. The icon is immediate in the recall of this brand by customers, creating a clear distinction from competitors in a tight market.
Other work
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Range rollouts
Maintaining and extending established brands with new SKUs, new feature information and promotions requires a […]
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Arts Centre Melbourne Chookahs! Festival
Creating the atmosphere for an event, right from the audience members first contact, inspired this […]
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RCSA annual report
Annual reports are the opportunity to push the established look of an organisation beyond the […]
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Worldly Weddings exhibition
The idea of paper dolls combines with our signature in-house illustration style to make a […]
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