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Watershed carwash café
Creating an identity for a carwash that wanted to bring the café part of the equation up a notch, without sacrificing the core of the business, led to the lip-smacking car icon. Watershed carwash café has since become a very successful and expanding franchise. Fresh use of type and colour is carried through collateral and signage. The icon is immediate in the recall of this brand by customers, creating a clear distinction from competitors in a tight market.
Other work
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Frogwood Arboretum
Graphically communicating your organisations name can work strongly for you. People appreciate being engaged with […]
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Finance Market identity
The Finance Market brand uses the idea of money as its identity. The stylised graphic […]
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Yoplait Squeezie packaging
Distilling and presenting the most important elements in a consumer friendly design, we organised and […]
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MAV Good Governance Guide
By injecting a healthy dose of personality, an extensive manual on governance is able to […]
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