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Watershed carwash café
Creating an identity for a carwash that wanted to bring the café part of the equation up a notch, without sacrificing the core of the business, led to the lip-smacking car icon. Watershed carwash café has since become a very successful and expanding franchise. Fresh use of type and colour is carried through collateral and signage. The icon is immediate in the recall of this brand by customers, creating a clear distinction from competitors in a tight market.
Other work
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Slumber Dry identity
We created an identity that develops a straightforward product further, to reassure the parents purchasing […]
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Arts Centre education programs
The extensive programs for schools offered by the Arts Centre Melbourne required clear, well defined […]
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Australian Ballet diaries
Exposure to the lesser known life behind-the-scenes of the Australian Ballet was the purpose of […]
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DSE annual report
Clean, clear sections with generous use of space create easy to find points of navigation […]
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