Trucks are the most visible part of the company. We took an ever-present element, the traditional pinstriping scroll on truck paintwork and made it their signature. Within an industry full of conventional geometric identities, a unique brand was created. For this long established civil construction supplier, the message of who they were and what the Alex Fraser Group offered, was best served with design that projected the strength of the organisation and its product, to its own people and its clients. The communication material we created built on the bold and simple graphics with straight talking, simple headlines for recruitment and sales promotion.
Creating fresh themes about people and their achievements was the brief for these annual awards […]
VIEW PROJECTA pure and clean experience with the authority of research is the promise of this premium […]
VIEW PROJECTDistilling and presenting the most important elements in a consumer friendly design, we organised and […]
VIEW PROJECTThe idea of paper dolls combines with our signature in-house illustration style to make a […]
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